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Business environment of Austria
Lněničková, Lada ; Müllerová, Františka (advisor) ; Střecha, Michal (referee)
The aim of this master thesis is to evaluate the business environment of Austria. Another goal of the thesis is to determine the advantages and disadvantages of the Austrian market and to specify the opportunities that the Austrian market offers to Czech companies. To achieve these goals PEST analysis and several indexes and rankings are used. The thesis is divided into four chapters. In the first chapter, several definitions of business environment are introduced as well as theoretical information about PEST analysis and indexes of chosen world organisation. The information gathered in the first chapter is subsequently applied to Austria in the second chapter. The third chapter focuses more on the relations between the Czech republic and Austria, considering the balance of trade, possibilities how to enter the Austrian market and cultural specifics of Austria. Whether the information acquired in the first three chapters corresponds with the current situation on the market will be verified by means of several interviews with professionals from this field.
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Čínští turisté v hotelnictví
Rozsypálková, Jessica ; Abrhám, Josef (advisor) ; Hasík, Gabriel (referee)
The goal of the Master Thesis is to analyze behavior of Chinese tourist in hotel industry. The analysis is based on questionnaires of three Chinese professionals who worked in a Chinese hotel, three foreigners (Russian, Italian, Spanish) who as well worked in a Chinese hotel and three Czech professionals who worked in a Czech hotel frequently visited by Chinese tourists. The thesis subsequently introduces ways how Chinese tourists should be treated during their visit in a hotel with respect to their origin and culture. The main aim of the first chapter is to describe behavior of Chinese people with all their specifics. Second chapter focuses on the growing middle class in China which enormously influences the outbound tourism. Third chapter determines inbound as well as outbound tourism in China and its history. Furthermore, the developing hotel industry in China is introduced. Finally, the fourth chapter is the research part where cultural specifics of Chinese travelers are analyzed. The last chapter provides recommendations to hotels who are accommodating Chinese tourists.
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Relationship of Muslim Families Towards Czech School - The Role of Cultural and Religious Specifics in Families from the Middle East
Hrabcová, Marta ; Lorenzová, Jitka (advisor) ; Sedláčková, Daniela (referee)
The thesis Relationships of Muslim Families towards Czech School - The Role of Cultural and Religious Specifics in Families from the Middle East is a theoretical-empirical thesis focused on Muslim immigrant families living in Czech Republic whose children attend common Czech state schools and their perception of the Czech school system. The goal of the thesis is to determine what the relation of Muslim family is and how is influenced by the religious and cultural specifics. The object of the theoretical part is to convey the basic background for understanding the complex situation of the target group. The first chapter shows the families as the participants in the processes of migration and intercultural communication, the next one deals with the role of school as an environment of integration and the last chapter of this part describes essential characteristics of Islam and the Muslim community in Czech Republic. The object of the empirical part is to describe the influence of cultural and religious specifics on the Muslim families' review of experiences with Czech school. Interviews with the selected families and open and axial coding were used as the research method in this thesis. The results of the research are presented in several main sections. Those are: adjustment of the Czech education...
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Obchod s čínskými partnery: cestovní kancelář se zaměřením na poskytování zdravotních služeb pro čínskou klientelu
Volný, Jan ; Strouhal, Jiří (advisor) ; Volfová, Jitka (referee)
The goal of the Masters Thesis is to analyze opportunities and subsequently develop a business plan for a new venture offering medical and health tourism services and tailored solutions to Chinese clientele, which will be formulated based on analysis of Chinese economy, its outbound tourism, business partners, clients cultural specifics and health tourism potential of the Czech Republic. The first chapter aims to analyze the Chinese socio-economic and demographic environment as well as the outbound and medical tourism of China. Next chapter uncovers cultural specifics of Chinese counterparts and customers. The third chapter defines the health and medical tourism and describes the situation in the Czech Republic. After the three theoretical chapters, the practical part in form of business plan for medical tourism agency for Chinese could be prepared.
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Business and cultural specifics of India
Šrámová, Michaela ; Müllerová, Františka (advisor) ; Novák, Jaroslav (referee)
The aim of the bachelor thesis is to introduce specifics of India in economic, business and cultural areas. First chapter introduces Indian geography, population and short history. One part of first chapter is focused on economic and business environment of India. Second chapter deals with Indian culture and its influence on business negotiations. Third chapter is a practical part. At the beginning a company Škoda Auto a.s. and its subsidiary Skoda Auto India Pvt. Ltd. are introduced. The chapter presents the results of questionnaire survey which is concerned the cultural specifics of Indians. The survey was made within the Škoda employees working with Indian colleagues.
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State and business protocol in Italy
Macháčková, Markéta ; Müllerová, Františka (advisor) ; Hinčica, Vít (referee)
The bachelor thesis gives a comprehensive view of various aspects of Italian state and business protocol. It aims to facilitate Czech entrepreneurs to establish business relations with Italians and entry to Italian market. It confirms or refutes some preconceived ideas and stereotypes about the behavior of Italians during a business meeting. The first chapter focuses on explaining diverse forms of protocol. The second chapter describes selected areas of Italian state protocol. The third chapter deals with Italian cultural specifics and business practices. It describes various aspects of Italian business protocol. The final chapter provides information obtained through interviews related to Italian business meeting.
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The Czech-Tunisian Business Cooperation Considering Cultural Differences
Krausová, Kateřina ; Müllerová, Františka (advisor) ; Bolotov, Ilya (referee)
The Bachelor Thesis is focused on business negotiation with Tunisian partners, above all it dedicates differences and possible barriers that could Czech investor meet during business negotiation. The aim of the work is to analyze factors from which come the differences in business negotiation and also in common life. Therefore I have paid attention not only to economic indicators of Tunisian economy, to Tunisian foreign trade and to Czech-Tunisian business cooperation but also to general geographic, historical and political characteristics. Because of the fact that Tunisia is now going through considerable political changes, I tried to find the most actual information and data that I later connected with historical facts and the Tunisian culture. When I compared Czech and Tunisian culture I used the theory of Dutch professor Geert Hofstede and using the five dimensions that he defined I have created a reflection of characteristic cultural and social differences. The work is divided into 4 parts: the first one is focused on basic facts about Tunisia, the second one concentrates at economic characteristic of Tunisia, the third one analyzes Czech-Tunisian business cooperation and in the last one I paid attention to culture and habits. Tunisia is an Arabic Islamic country that strongly differs from other countries in the region due to its more liberal view of Islam and also due to its more rational attitude to international events. Despite the fact that Tunisian citizens usually have moderate opinions they require respect to their culture including regard to the basic rules of Islam.
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Specifics of the business environment, business and cultural specifics of the region Saint-Pierre et Miquelon
Philippe, Fanny ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
This thesis presents the archipelago of Saint-Pierre et Miquelon. The aim of the thesis is to give information to future investors or to business partners about the business environment and about its business and cultural specifics. The thesis provides a useful background to create a basic analysis of the area and to be able to decide whether it is for example a good place to start a business. The text is divided into three chapters. The first one focuses on the characteristics of the territory as a whole, it describes the geographical conditions, the administrative division of the islands, the history of the country and also the population. Readers will find a description of the economic situation in the second chapter and the third chapter deals with commercial and cultural specifics of the archipelago.
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Business environment, business and cultural specifics of Andalusia
Šufliarská, Zuzana ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
The aim of this bachelor thesis is to analyze the business environment of Andalusia, its business and cultural specifics and to mention the differences between this temperamental region and the rest of Spain. Thesis is divided into five main chapeters. The first chapter intruduces Andalusia from the geographical and historical point of view and explains its administrative divisions. The second one describes its political and legal environment. The third chapter talks about the economic situation and international business of Andalusia. The fourth chapter analyzes the technological environment and the last one contains business and cultural specifics and familiarizes the reader with customs and traditions of this Spanish region.
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Utilisation of cultural specifics in the town Žatec in tourism / project Hop and Beer Temple
Kronďáková, Ivana ; Tyslová, Irena (advisor) ; Kouba, Vojtěch (referee)
The thesis is studying the utilization of cultural potential and of hop tradition in city of Žatec on the example of Hop and Beer Temple project. The work provides basic theoretical information on tourism, which is connected with region and project. It focuses on the specifics and problems of tourism throughout the Usti region. In addition, it provides an overview of the development and current situation of tourism in the city itself. Part of the work is devoted to the cultural potential of Žatec in terms of tangible and intangible culture development and its hop history. Specifically, the work focuses on the possible uses of cultural and industrial heritage in tourism on the example of Hop and Beer Temple. It assesses the socio-economic benefits for the city, same as the obstacles that stand in its development. The final section also indicates the potential opportunities for further development of the city and the region.
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